I don’t think that’s the issue. The anime industry makes tons of money. The issue is that that most of that money doesn’t go to the studios doing the animation.
Most animation studios do contract work; they get hired by a production company to do a job, and get paid for it irrespective of whether the product does well on the market. The problems here are more structural, which are actually explained in the article.
Maybe if they stopped churning out the same tired highschool drivel year after year they wouldn’t be sinking into obscurity.
I don’t think that’s the issue. The anime industry makes tons of money. The issue is that that most of that money doesn’t go to the studios doing the animation.
They are doing to animation studios what the US did to VFX houses.
Most animation studios do contract work; they get hired by a production company to do a job, and get paid for it irrespective of whether the product does well on the market. The problems here are more structural, which are actually explained in the article.