But that’s what other people expect, what about your personal goals? If the passion is gone, does it matter if the next project is better? What if it’s not, and then it’s too late.

As you said sunk cost, may want to try and salvage the ruined reputation before hanging it up.

I’m torn on stuff like this.

Like all good things must come to an end, and is it better to quit at the bottom? At the top?

I feel like quitting before things start getting desperate and on a high note is the way. And there’s nothing wrong with that.

Is an Entrepreneur a failure because they closed their business? What if they are just done and want to move onto the next chapter.