EU’s GDPR is pretty decent, but it does include a little bit of leeway to allow for “direct marketing”, or it would make ads virtually impossible to display in a profitable way.
The wording there takes this form of “legitimate interest”, while clarifying that this cannot be used to minimize user rights granted by the GDPR.
EU’s GDPR is pretty decent, but it does include a little bit of leeway to allow for “direct marketing”, or it would make ads virtually impossible to display in a profitable way.
The wording there takes this form of “legitimate interest”, while clarifying that this cannot be used to minimize user rights granted by the GDPR.
Some info here.